Email marketing plays such a major role in staying connected to your audience and marketing your business. Yet, so many entrepreneurs don't have an email list nor do they even think about it. Email marketing creates a way for you to communicate with your audiences without so many restrictions and relying on 3rd party platforms like Facebook and Instagram. Here are 8 reasons why you need to consider building your list now!
You own your list! You get to communicate directly with your customers with no restrictions.
You don't need to pay extra to get in front of your audience. Social media will only show your ads to a fraction of your customers while your email list is already tailored to people who want your services.
Emails are perceived as a one on one communication method.
You can build and nurture a personal connection with your clients because emails are more personal.
You can easily create an accessible CALL TO ACTION link instead of directing people to a link in your bio which still confuses some people.
You have the ability to track your subscribers that respond to your content which gives you a way to see what works and what doesn't work.
You can test content to make sure it's effective.
You can create sequences to tailor your emails based on your subscribers attributes or where they are on their buying journey.
Needless to say, if you haven't started email marketing, please do so. If you're new to it, stay tuned for next weeks post as I'll show how to get started. From here any customer that walks through your door, calls your business, or even sends a message through social media, get their email because it's your direct connect to your customers! Below is a link for our FREE Email Content Calendar that gives you 52 topics to write about if you have no clue on what to send emails about.
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